It’s wedding season! In particular there’s a very important wedding that just took place, and of course I’m talking about William and Kate. Naturally, my morning routine of watching Good Morning America had been infiltrated with coverage of the “Epic Event”.

As part of its coverage, ABC found anyone they could who was attending the wedding and interviewed him/her about useless information. For some reason, I actually paid attention to the interviews last week. Glad I did… One young guy they interviewed was not only the very close Step-2nd Cousin of Prince William, but also happened to be one of the co-founders of Quintessentially, “the world’s leading private members’ club with a global concierge that provides a unique brand of service 24 hours a day, 365 days a year.” Never hearing of this before, I was intrigued to see what something like that costs. After being made fun of by my “in-the-know” girlfriend for never hearing of Quintessentially, I Googled the company and did some perusing.
Starting at $1,500 a year for a General Membership, plus an additional $300 for joining, I am rewarded with 24-hour access to the world’s finest lifestyle management service. This started to make me think how much people are truly willing to pay for 24-hour service. AMEX Black Card holders must charge a minimum of $150,000 plus an additional $1,000 annual fee for their service. Yes it would be great to have a personal driver to escort me to work, instead of having to bike on the crazy streets of NYC or have someone take out all the brown M&M’s from my bag of candy because I can’t stand brown M&M’s, but I realize that’s not realistic and not necessary.
It’s obvious that not every ordinary person can afford these luxuries, but that doesn’t mean they are banned from extraordinary service. Our mission here at STELLAService is to bring transparency to the online shopping market, and help consumers find the best online shopping experience possible. By ordering a $28 pair of REEF flip flops on ZAPPOS I am rewarded with 24/7 attention, free shipping and returns! Now that’s service. Service I can afford and service that is extraordinary.
So in the coming weeks, I’ll prepare for the biggest wedding of my summer, my older brother’s. And although it won’t be covered by ABC every morning and no famous people will attend, I do know… I will buy my shoes at Zappos because if they don’t look good with the suit I ordered on J.Crew, I can return them for free. I’ll buy a new 3 wood at DiscountGolfWorld.com for the weekend of golf at the Bachelor Party. And order shiny china from Saks as a wedding gift for the newlyweds. I’ll do all this buying online with a smile on my face because I know, thanks to our online ratings, that you don’t have to be in Westminster Abbey to receive the royal treatment.

The Royal Treatment
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This started to make me think how much people are truly willing to pay for 24-hour service.