In NYC, I have grown to expect the expensive costs of dining-out, entertainment, and rent, but one thing I do not have to splurge on is flowers. A few days ago, I was buying flowers for Mother’s Day and there were two bodegas diagonally across the street from one another. Each store had your usual roses dyed in unnatural colors, pre-mixed bouquets, and chicken-scratch price tags. A quick glance revealed the prices were nearly identical as well.
So how do I decide from which bodega to purchase the flowers?
Bodega roses, in all varieties of the color "salmon."
Idea 1: Bargain shop for the cheapest flowers. Count stems, petals, etc. to make sure I’m getting the best deal. I should save on something that’s going to die in a few days anyway, right? Come to the conclusion that price is a wash (also, Mom might be reading and I don’t want her to think price matters when it comes to her!)
Idea 2: Choose the bodega with the coolest, most unique-looking flowers. A bunch of electric blue orchids caught my eye, as did a spiky, artichoke-looking plant (which reminds me-whoever picked up an artichoke and decided it was something humans should eat deserves a culinary Nobel Prize). Decide neon-colored hydrangeas might look cool but Mom might disagree.
Idea 3: Determine which store has the best quality flowers. Realize quality amongst the two bodegas is nearly identical with the minimal flower knowledge I possess.
Idea 4: Select the bodega with the shortest line. Spend 30 seconds waffeling about which line is the shortest. Conclude time spent waffeling is longer than the little time I’d wait at either bodega.
The clerk of bodega A recommended potted tulips since I could put them on the table of the brunch I was attending. He said the flowers would continue to bloom over the next few days and he told me the suggested sunlight exposure and how often they should be watered. This helped make my decision and I arrived at the restaurant armed with not only a floral gift, but also knowledge of how to take care of the botanical flair.
In my flower excursion, the main service component that was key to my decision was the power of knowledge that the bodega clerk shared with me. He wasn’t pushy in any way and I wouldn’t even consider him a salesman, but rather a customer service-oriented possessor of floral knowledge that enabled him to help me make an informed purchase decision.
Do you ever pick up floral knowledge along with your bodega flowers? Or do you prefer your local florist?
There is nothing that compares to knowledge and customer service. I wonder how many other people would take the time to do what you did, or would they just purchase from the one that was on the side of the street they were on? – Emma